SegMetrics is a marketing analytics platform that provides detailed insights into customer journeys, helping businesses optimize their marketing strategies.
SegMetrics is a marketing analytics platform that provides detailed insights into customer journeys, helping businesses optimize their marketing strategies. On Nagent, Segmetrics is exposed as a fully-configurable analytics integration that any agent can call — 3 actions, and API key authentication. No code is required to wire Segmetrics into your workflow — connect it once via the External Integrations panel and reuse it across every agent you build.
Agent builders use Segmetrics to automate the kinds of tasks analytics teams previously handled manually. Concrete examples — each one is a single agent step in Nagent — include:
Every action and trigger is paired with a structured input/output schema (visible in the sections below), so when you wire Segmetrics into Helix — our agentic agent builder — the editor knows exactly what each step expects and produces. Configure once, deploy anywhere across your Nagent agents.
Every operation an agent can call against Segmetrics, with input parameters and output schema. Drop these into any step of an agent built in Helix.
SEGMETRICS_CREATE_PRODUCTTool to create a new product in SegMetrics. Use after confirming product details.
Input parameters
Unique identifier for the product.
Name of the product.
Type of product. Must be 'digital' or 'physical'.
Default price of the product, must be non-negative.
SegMetrics account ID (Site ID). Found in your SegMetrics Account settings. Format: 6+ characters starting with 'a'.
Description of the product.
External system reference ID for the product.
Integration ID to which this product belongs. Found in SegMetrics integration settings or in the URL when configuring an integration.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
SEGMETRICS_DELETE_CONTACTTool to permanently delete a specific contact by ID or email from SegMetrics. Use after confirming the contact exists. This action is irreversible. Note: Associated invoices and purchases remain in the system.
Input parameters
SegMetrics account ID (Site ID). Found in your SegMetrics Account settings. Format: 6+ characters starting with 'a'.
Integration ID to which this contact belongs. Found in SegMetrics integration settings or in the URL when configuring an integration.
The unique identifier (contact_id) or email address of the contact to delete. Using an email will delete all contacts with that email in the integration.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
SEGMETRICS_V1_ADD_OR_UPDATE_CONTACTTool to add or update a contact in SegMetrics. Use when you need to upsert the contact record during data import.
Input parameters
Contact's email address.
Contact status, either 'active' or 'inactive'.
UTM term parameter.
Contact's last name.
SegMetrics account ID (Site ID). Found in your SegMetrics Account settings. Format: 6+ characters starting with 'a'.
Unique identifier for the contact (string or numeric). Optional if email is provided.
Contact's first name.
UTM medium parameter.
UTM source parameter.
UTM content parameter.
Creation timestamp (YYYY-MM-DD HH:MM:SS).
Last-update timestamp (YYYY-MM-DD HH:MM:SS).
UTM campaign parameter.
Integration ID to which this contact belongs. Found in SegMetrics integration settings or in the URL when configuring an integration.
Output
Data from the action execution
Error if any occurred during the execution of the action
Whether or not the action execution was successful or not
No publicly available marketplace agent is found using this tool yet. There are 44 agents privately built on Nagent that already use Segmetrics.
Build on Nagent
Connect Segmetrics to any Nagent agent in minutes — no API key management, no boilerplate. Just configure and deploy.
The five questions agent builders ask before adopting a new integration.
Open the External Integrations panel inside Nagent (app.nagent.ai/externalIntegration), find Segmetrics, and click "Connect Now." You'll authenticate with an API key — Nagent handles credential storage and refresh automatically. Once connected, Segmetrics is available to any agent in your workspace.
No. Nagent provides no-code integration for every tool. Once Segmetrics is connected, you configure its 3 actions directly in the agent builder UI — no API calls, no boilerplate, no schema management.
Helix — Nagent's agentic agent builder — lets you drop Segmetrics steps into any workflow visually. Pick an action (e.g., one of those listed above), fill in the inputs (Helix knows the required vs. optional schema for each parameter), and connect it to upstream/downstream steps. Triggers run as the entry point of an agent, so when a Segmetrics event fires, the agent kicks off automatically.
Every Segmetrics action and trigger ships with a fully-typed schema — input parameters with name, type, required flag, and description, plus the output payload shape. The schemas are documented in the sections above. Helix uses these schemas to validate your configuration at build time and to type-check the data flowing between steps.
Yes. While Segmetrics ships with 3 pre-built analytics actions, you can layer custom logic around them inside Helix — pre/post-processing steps, conditional branches, retries, or stitching Segmetrics together with other connected tools. For deeper customization, talk to our team about Nagent's Agentic AI Lab — forward-deployed engineers who build Segmetrics-based workflows tailored to your business.